General Sessions

Opening General Session – 2020 Vision and Beyond

LIVE Monday, Sept. 28 from 1-2 p.m. and available on-demand
Chance to win prize giveaways will be offered during live session

Speaker: Mark Parkinson TRACK: General
CEUs approved for: ALL

Gov. Mark Parkinson, president and CEO of the American Health Care Association & National Center for Assisted Living, has become one of the most prominent voices in America on the COVID-19 pandemic. Gov. Parkinson will deliver a keynote speech on navigating and ultimately succeeding in the most challenging period in the history of the long-term care sector. He will offer insight on the COVID-19 crisis in Iowa and nationally and outline his vision for a brighter future for residents, staff and families.

Tuesday General Session – Igniting the Courage to Embrace Discomfort

LIVE Tuesday, Sept. 29 from 1-2 p.m. and available on-demand
Chance to win prize giveaways will be offered during live session

Speaker: Anne Bonney TRACK: General
CEUs approved for: ALL

Whether it’s change within your organization or personal evolution, change is uncomfortable. This energetic and entertaining keynote will ignite your fire to leap into that discomfort with sword drawn, ready to move through it with confidence. Anne makes getting uncomfortable fun. Her energetic and entertaining delivery will keep you engaged and will deliver applicable tactics you can use immediately to confidently attack those moments where action is uncomfortable, but action is the best next step.

Closing General Session – The Power of Service: Exceeding Expectations Serving Seniors

LIVE Wednesday, Sept. 30 from 1-2 p.m. and available on-demand
Chance to win prize giveaways will be offered during live session

Speaker: Petra Marquart TRACK: General
CEUs approved for: ALL

Providing exceptional customer service every day and in every situation can be a daunting task, especially when many of your customers face difficult physical, mental and emotional challenges. Rising above those challenges and providing extraordinary service is the hallmark of a true service hero. But what does “extraordinary service” mean, and how is it achieved? This enlightening keynote will provide answers to what residents, tenants, patients and their families expect, how to exceed those expectations and why customer service matters in the first place.