Dear IHCA Members,
Too often, work in long-term care is talked about as if it’s a burden or a tragedy. It isn’t. It’s a calling that demands resilience and mastery. You don’t need sympathy for the difficulty of your work — you deserve fairness and respect for the excellence with which you do it.
At IHCA, we’re committed to telling the world who you truly are: elite professionals who extend life, deliver dignity and shoulder responsibility others cannot. And we’ll continue fighting on your behalf for better wages, stronger credentialing and the recognition this profession has earned.
Please take a moment to watch my short video message below and share with your staff as we start the year together.
Happy New Year. Let it be our best one yet.
Brent Willett
President & CEO
Iowa Health Care Association