Event Registration

Women in LTC – Own Your Path

Program Description

Join women from across Iowa’s long-term care continuum for an inspiring day of leadership development, personal growth and meaningful connection with peers who understand the unique challenges and opportunities of this profession. 

The program features an exceptional lineup of speakers, including Beth Goetz, Athletic Director for the University of Iowa Athletics, who will share lessons on leading with confidence in high-pressure, high-visibility environments. Additional sessions will explore how to thrive through change, define your core values and take ownership of your career path, and discover how personal style and color can boost confidence, productivity and joy in everyday life. 

In addition to practical takeaways you can apply immediately, you’ll have opportunities throughout the day to build relationships with other women in long-term care and expand your professional network. The event will conclude with a relaxed reception featuring wine, light hors d’oeuvres, a flower bar sponsored by BioTech X-ray and time to connect with speakers and fellow attendees.  

Whether you are an emerging leader or a seasoned executive, you’ll leave with fresh perspective, renewed energy and valuable connections to support your continued growth. 

Location

BCG Education Center
Iowa Health Care Association
1775 90^th St.
West Des Moines, IA

Schedule

June 3, 2026
9:00 a.m. – 3:30 p.m.

8:30 – 9:00 a.m.                              Registration/Check-In
9:00 – 10:00 a.m.                            Leading in High-Pressure, High-Visibility Environments
10:15 – 11:45 a.m.                            Thriving in the Chaos of Change
11:45 a.m. – 12:15 p.m.                    Lunch (provided)
12:15 – 1:45 p.m.                              Defining Your Values and Owning Your Career Path
2:00 – 3:00 p.m.                              Color, Confidence and Everyday Impact
3:00 – 3:30 p.m.                              Social Hour: Drinks, Apps and Connection

Session Descriptions

Leading in High-Pressure, High Visibility Environments – Speaker: Beth Goetz

In long-term care, leadership often means making difficult decisions under constant pressure and close scrutiny. Beth Goetz understands this reality well. As Athletic Director for the University of Iowa Athletics, she leads in one of the most visible and demanding roles in collegiate sports, where every decision is closely watched and expectations are high.

In this session, Beth will share insights on leading with confidence in high-pressure environments and why true leadership is defined not when things are easy, but by how you respond when the stakes are highest. Her perspective will resonate with long-term care leaders who navigate survey cycles, staffing challenges, family expectations and countless other demands each day.

Thriving in the Chaos of Change – Speaker: Molly Mackey

This dynamic session delves into the art and science of lasting change, empowering participants to navigate transitions with resilience and purpose. Explore practical strategies to not only adapt to change but to become champions of transformation, fostering a culture of continuous improvement within your organization.

Defining Your Values and Owning Your Career Path – Speaker: Kelly Keefe

In this interactive session, Kelly Keefe shares candid lessons from her career journey and guides attendees through identifying the core values that shape their own definition of success. Participants will begin defining the 3–5 non-negotiable values that influence their career decisions, growth and overall satisfaction.

Through practical reflection and real-world examples, this session will also explore how to build meaningful professional relationships, confidently engage with leaders at all levels and make intentional career moves aligned with what matters most. Attendees will leave not only with new perspective, but with a personalized framework they can continue using to guide their careers long after the session ends.

Color, Confidence and Everyday Impact – Speaker: Carissa Beer

Discover how intentional use of color and personal style can do more than elevate your look—it can positively impact your mood, boost confidence and simplify your daily routine. This session explores how small, thoughtful choices can help you show up with clarity and energy in both your professional and personal life.

You’ll walk away with practical, easy-to-apply tips to streamline your wardrobe, reduce decision fatigue and create a style approach that works for you. It’s a fresh, approachable perspective that brings a little more ease—and a lot more joy—into your day.

Continuing Education Credit

This program is approved for 4.0 contact hours for:

• NF administrators
• Assisted living managers
• Activity professionals
• Department heads
• Nurses
• Social services

Registration Fees

Members:     $140 per person
Non-members:         $420 per person

Speakers

Beth Goetz, University of Iowa Director of Athletics
Kelly Keefe, Executive Strategist for Senior Living, Netsmart
Molly Mackey, Founder and Chief Learning Officer, The LEAdeRNship Institute
Carissa Beer, Color and Style Consultant, House of Colour Waukee

Sponsored by: