Event Registration

Strengthening the Care Continuum

Hybrid Format

This program will be offered in a hybrid format meaning you can attend in-person or virtually. Please use the registration buttons above or below to register for your preferred session.

Note: Registering for this hybrid event grants you live access only.

Program Description

Join the Iowa Health Care Association for a focused, one-day conference designed for care continuum providers navigating today’s operational and financial challenges. This program brings together practical insights and strategies to shape growth and sustainability across the continuum.

Attendees will gain real-world ideas they can apply immediately to strengthen operations, support financial performance and position their organizations for long-term success. Whether you’re looking to refine your admissions processes, explore new revenue opportunities or strengthen your overall strategy, this conference delivers relevant, actionable takeaways for today’s care continuum leaders.

Location

BCG Education Center
Iowa Health Care Association
1775 90^th St.
West Des Moines, IA

Schedule

June 2, 2026
9:30 a.m. – 1:45 p.m.

9:00 – 9:30 a.m.                   Registration/Check-In
9:30 – 10:30 a.m.                 The Resident Application Process: What’s Legal and What’s Not?
10:45 a.m. – 12:15 p.m.        Fundraising Skills and Resources for Dynamic Times
12:15 – 12:45 p.m.                  Lunch (provided)
12:45 – 1:45 p.m.                   The New CCP Playbook: Rethinking Revenue in a Changing Market

Session Descriptions

The Resident Application Process: What’s Legal and What’s Not? – Speakers: Adam Freed and Mike Jenkins

Gain clarity on what you can—and can’t—ask during the admissions process. This session breaks down fair housing requirements, protected classes and common application pitfalls so you can confidently evaluate prospective residents while staying compliant.

Fundraising Skills and Resources for Dynamic Times – Speaker: Mollie Giller

Fundraising can feel overwhelming, intimidating and like one more thing on your already full plate—but it doesn’t have to. Whether your organization is looking to strengthen an established development program or take its fundraising efforts to the next level, this session will provide practical strategies to build momentum and increase results. Everyone, regardless of role or experience, has the ability to contribute to successful fundraising, and this training offers proven tools, fresh ideas and actionable insights to help elevate your organization’s fund development efforts.

The New CCP Playbook: Rethinking Revenue in a Changing Market – Speaker: Kelly Keefe

Care continuum communities have long relied on traditional revenue models—but the market is shifting. Rising acuity, value-based care and changing consumer expectations are creating both pressure and opportunity. In this session, we’ll explore how forward-thinking organizations are diversifying revenue beyond the monthly fee model. Drawing from real-world examples, we’ll examine strategies such as expanding into home-based services, leveraging clinical capabilities, participating in value-based arrangements and forming new partnerships across the care continuum. Attendees will leave with a clearer understanding of where new revenue opportunities are emerging, what it takes operationally to pursue them and how to evaluate which strategies align best with their organization’s strengths and market position.

Continuing Education Credit

This program is approved for 3.5 contact hours for:

• NF administrators
• Assisted living managers
• Department heads
• Nurses

Registration Fees

Members:     $99 per person
Non-members:         $300 per person

Speakers

Adam Freed, Partner, Dorsey & Whitney LLP
Mollie Giller, Principal, Giller Consulting Group LLC
Mike Jenkins, Senior Attorney, Dorsey & Whitney, LLP
Kelly Keefe, Executive Strategist for Senior Living, Netsmart

Sponsored by: